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Like anywhere else in the world, political news always becomes the top headline in the list of Odisha news. Latest political news always attracts TV news channel viewers as well as newspaper readers. Political news in Odisha ranges from rural politics to the impact of Odisha’s political leaders in national political arena. In recent past latest political news in Odisha involved panchayat and urban body polls. Recently all eyes are on the latest political news related to Rajya Sabha polls. In the rush to cater latest political news usually other major Odisha news gets neglected. It is for sure political news in Odisha becomes points of discussion. But media houses providing Odisha news also have some responsibility for the society. They cannot ignore this duty by concentrating on latest political News and Odisha news. During recently concluded panchayat and urban body polls Odisha media devoted itself to political news in Odisha. Most of them thought latest political news was the...

2014 elections ushered in a new era of a political campaign in India. Narendra Modi and the BJP perfectly identified the new-age campaign medium of the 21st century. They were the first political entities in India to use social media aptly to reach the hearts and minds of voters. BJP’s strategy to monitor its support base through social media for the formulation of election strategy drew success in 2014. It prompted all other political parties to explore the path of the political campaigns through digital mediums.      All in use: Any political campaign for elections involves all forms of media. But in recent times social media’s role in election campaigns is on the rise. From current panchayat elections in Odisha to the assembly polls in five states including UP, candidates and political parties are using social media extensively to maximize their reach. But mainstream media platforms are not forgotten. Social media is being used extensively by political parties as it...